Guitar Hero: World Tour is selling like crazy and Cowen Group Analyst Doug Creutz says that he knows the public very well and they need Guitar Hero: World Tour. The guitar bundle which included the game and a wireless guitar has been discounted and offered at $59 during the Black Friday week, it has been selling crazily. People are looking for the full band kit which is difficult to find on the store shelves.
According to Creutz, supply of the full band kit at all retail locations was very tight, with the title selling out quickly. The online resellers have also made money by selling the full band kit SKU at high rates. The same situation of high demand and tight supply is prevailing at all the channels. Activision was surely to make a lot more money had the supply been higher.